Ferrero Celebrates Grand Opening of Nutella Cafe New York
Press releases, United States

Ferrero Celebrates Grand Opening of Nutella Cafe New York

New Union Square Cafe Set to Delight Guests With All-Day Menu of Nutella®-Centric Dishes


PARSIPPANY, N.J.Nov. 14, 2018 /Prexly/ — Ferrero, a global confectionery company and the maker of Nutella®, The Original Hazelnut Spread®, is pleased to announce that it will officially open the doors of the highly-anticipated Nutella Cafe New York to the public today, November 14, at 12 p.m. EST. The permanent cafe brings to life an authentic Nutella experience all year-round with a menu of Nutella-centric dishes and specialty espresso beverages.

Located at 13th Street and University Place near Union Square, Nutella Cafe New York is the second Nutella restaurant owned and operated by the company in the U.S. The first Nutella Cafe opened in Chicago in May 2017.

“We are thrilled to celebrate the grand opening of the Nutella Cafe New York in one of the greatest culinary cities in the world,” said Rick Fossali, vice president of operations, Nutella Cafe. “The response to our first Nutella Cafe in Chicago has been outstanding, and we cannot wait to treat New Yorkers and tourists alike to a wonderfully delicious Nutella experience showcasing the uniqueness and versatility of this beloved product.”

With delicious cuisine on every corner, residents of the Big Apple are no strangers to food that inspires and delights. The menu at the Nutella Cafe New York will excite guests with an assortment of tasty all-day dishes like freshly baked breads, pastries, breakfast specials, desserts and gelato – all incorporating Nutella® hazelnut spread.

Menu highlights include Chicago fan favorites like the Pound Cake Panzanella and Grilled Baguette, along with several items which are exclusive to the New York location: Hazelnut Blondies with Nutella hazelnut spread; multi-grain Piccolino (“little one” in Italian) freshly baked Croissants; Grilled Banana Bread with Nutella, warmed & topped with fresh banana slices and toasted hazelnuts; Chia and Hemp seed pudding, topped with Nutella and fresh banana slices;   Frozen Nutella Pops and a “Create Your Own” station that allows you to pick your favorite base with Nutella and customize it with your favorite filling and topping.

The Nutella Cafe New York is located at 116 University Place. Opening hours will be Monday through Thursday: 7 a.m.-9 p.m.; Friday 7 a.m.-9 p.m.; Saturday 8 a.m.-10 p.m.; and Sunday 8 a.m.-9 p.m. For more information Nutella Cafe New York’s menu, location and hours of operation please follow us on Instagram and Facebook at @NutellaCafeNewYork. Follow the conversation on social with #nutellacafenewyork.

You can also check out Nutella USA FacebookTwitter and Instagram pages for additional updates.

About Nutella®

Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy’s Piedmont area. Nowadays, the popular hazelnut spread with cocoa is available in over 170 countries worldwide.

About Ferrero

Founded as a family business in Alba, Italy in 1946, Ferrero is the third-largest company in the global chocolate confectionery market, with global sales of over $12 billion, distribution across over 170 countries, and a workforce of more than 30,000 people across 55 countries.

Ferrero entered the U.S. in 1969 with Tic Tac® mints, which have become an icon in the mints market, and subsequently introduced Ferrero Rocher® fine hazelnut chocolates, and Nutella® hazelnut spread to the U.S. market. Last year Ferrero introduced American consumers to the Kinder® brand through Kinder Joy®, a plastic egg-shaped package that is comprised of two separately sealed halves, one half contains a delicious treat and the other half contains an exciting surprise toy.

Now the third-largest U.S. confectionery company, Ferrero recently acquired U.S. chocolate company Fannie May Confections Brands, which through its Fannie May® and Harry London® brands provide offerings across key categories including chocolate bars, pralines and other snacks.

Through recent acquisitions completed by the Ferrero Group and its related companies in 2017 and 2018, respectively, Ferrara Candy Company, a leader in gummy and seasonal confectionery with brands such as Trolli®, Brach’s® and Black Forest®; and the Nestle USA confectionery business with over 20 iconic American chocolate and sugar brands from Nestlé, including Butterfinger®, BabyRuth®, 100Grand®, Raisinets®, Wonka,® SweeTarts®, LaffyTaffy®, and Nerds®, have found a home amongst the historic and quality brands of Ferrero.

SOURCE Nutella